Importance of signage in a business

Mean Wraps - Business Signage

Importance of signage in a business

If you run or are planning to start your own business, an important thought is how you plan to use signage branding. An original, engaging sign can help your business standout apart from your competition. Potential customers are more likely to purchase from a business they have already heard of or seen an interesting sign about your business, so by having signage you plant the seed before any acknowledgement about your company.

Function

Signage and branding, serves as a form of silent sales rep for your business. External signs draw attention to your place of business and help distinguish it from others within the city. Interior signage help customers locate products or services and can lead to urge sales when added to specials branding. Signage serves as a pre-sale link between a business and its potential customers.

Types

Outdoor signage can be mounted on the ground or mounted on a building. Signage on the ground can take on a variety of shapes and sizes, and are normally mounted near a road side to attract the attention of passing vehicles. Signage mounted on buildings is attached to the wall of a business and may be useful in areas where pedestrian are frequently going about their day, such as a busy main roads or a shopping centre.

Benefits

For companies that have limited marketing budget, signage can be an affordable form of marketing. Signage can also be effective for elsewhere use to inform any potential customers. Strategically placed around town or residential areas billboards can convey a brief message to passing motorists. You can also place magnetic signage on the side of your fleet of vehicles to serve as a form of mobile advertising as well as pay other family and friends to place signs on their own vehicles for even more reach.

For professional assistance with getting the best suited signage for your business get in touch with Mean Wraps today! We do not settle for second place in any regard.

The Advantages of Vehicle Branding for your Marketing Campaign

Mean Wraps - Advertising

In today’s competitive marketing environment, campaign managers are on a constant lookout for advertising techniques that make their image stand out against the background of noisy messages being imposed by billboards, the internet and television. Grabbing the attention of your target audience is getting more challenging by the day; which is why many savvy marketing consultants the country over recommend branding company vehicles to get your company image out while on the go.

Vehicle branding is nothing new, and you’ve likely had your eye caught by a car or two as you drive about on your daily activities. This is proof of the effectiveness of this medium; but if that is not enough to convince you, then here are a few incredible benefits to branding your car.

Passive marketing

Your company cars are out and about on a daily basis, which makes them the perfect vehicle for advertising (if you’ll excuse the pun). How many people do you think take a look at your car on a daily basis? Of course if there is nothing memorable about it, these people will simply forget that they passed you. If, however, your car is wrapped with professional branding, you are relaying your brand to passers-by without doing much more than going for a pleasant drive.

Cost-effective advertising

A vinyl wrap on your car will cost you a fraction of what most other advertising mediums will, partly due to the reasonable cost of car wrapping, while other costs associated with the process of advertising are also cut. Billboard rentals and television air-time can be immensely expensive, so much so to be out of reach for small businesses. Vehicle branding on the other hand, fills this gap admirably.

Spreading brand awareness

A car will travel much further than a billboard or flyer, which means that it enables communication with a wider target audience by covering more areas. Instead of relying on a billboard to attract the attention of potential customers in a specific area, a wrapped car will be able to spread your message further, in a clearer fashion, and to greater effect.

Marketing restrictions! What restrictions?

If something about your company image is not easily marketable due to marketing taboos and restrictions, you might find that sourcing a communicative medium is more of a challenge than you thought. The good news is that your car is your property, which means that many of these marketing restrictions can be bypassed according to your preference (within reason of course), which makes it ideal for industries that are limited by restrictions on traditional advertising mediums.

Contact Mean Wraps for details

If you would like more information on how vehicle branding can assist your company image, or for details on services that allow for it, contact a representative from Mean Wraps today or visit our website to learn more.

Advertise your business by wrapping your car

Mean Wraps - Vehicle Branding

Car wraps are a bold way to introduce your company to the world. An effective design that is eye-catching immediately delivers the most important information and facts about your business. Drivers on the roads around you will have only a few seconds to take in your car wrap design, so using a great design to strike a balance of being attention-grabbing but not too distracting is vital.

Cut to the chase.

Keep your design short because building name recognition is critical for small businesses. Your design of the company name is the most prominent aspect of the wrap. Prospective customers will understand what your business is about if you keep the design short and sweet. Your wrap should include two forms of contact, but the main purpose of the design is to get people to remember the company.

In addition to promoting brand awareness through your car wrap, make sure to keep up a strong SEO presence. If you can get your website to be the first result, when you do a search for your company name, prospective clients will find their way to you, too.

Be informative

Make your design clear and stand out. Promoting the name of your company is still top priority, but you’ll need to include a little more information. The design features should have a brief list to clarify what the business does. A flamboyant design is only good if its message is clear. Make sure people understand who you are and what you do in one glance with words, images or both.

Dare to go the distance.

When doing a car wrap design for your business it is the perfect opportunity to go big, such as, thinking to use large lettering and bright colors. The more compelling your design, the better it is for business. Remember, drivers have only a few seconds to take in the design. Obvious is superior.

Embrace the car designs that fully wrap over the vehicle, so that your company name and logo are visible from every single angle. Prominent wrap colors can be another way to draw attention to your car. This will make it more likely that other drivers will take notice of your car.

Wrap your cars and promote your business today go to Mean wraps for the quality wrap your vehicle deserves.

Benefits of wrapping your car

Benefits of wrapping your car

The cost of a high quality paint job can burn a hole in your savings pocket, whereas a professionally installed wrap with the highest quality materials will cost a fraction of the price you’d normally pay for a paint job. The wrap will have a life expectancy of 4-10 years vinyl depending. Car owners can choose to wrap their vehicle for as long or little as you desire.

Wrapping your car won’t affect the resale value, because of it being able to maintain the manufacturers’ original paint. Keeping the resale intact compared to a devalued aftermarket paint job. If your preference is for instance a bright exotic color, it may not be your potential buyers’ favorite color. Having the option to keep your vehicles original factory color will allow you to keep your resale value intact; no matter what color you wrap your car in.

Once you purchased your vehicle you may have wanted something different, or possibly a color that is not obtainable in factory paint. This is where car wraps will allow all of your car fantasies to come to life. You will be able to stand out from all of the other cars on the road and have a truly one of a kind vehicle that suits your personality and lifestyle. If after a few years you are looking for change once again, just have it removed and choose a new color. Change your vehicle wrap every few years and keep everyone intrigued as to what color you’ll do next.

When choosing to paint your vehicle you are allowing yourself to be devoid of transportation for up to two weeks; if not longer. Whereas, when it comes to wrapping a vehicle, you’ll have your car fully transformed within a few days and ready to be picked back up in no time. Don’t leave yourself stranded, wrap it and get on your way in no time at all.

Every wrapped inch of your vehicle is protecting your factory paint from all natural hazards, weathering and prolonged sun exposure. Vehicle wrap vinyl is a very durable 3mil thick material and will act as a shield against environmental damage. Wrap your car and say goodbye to stone chips, abrasions, and other natural hazards.

Maintenance is easy with a wrapped car and will look brand new, once again, from only hand washing with soap and water. Paint jobs require constant waxing for your vehicle, it can become very tolling. Wrap your car and enjoy never having to wax your vehicle again. Be sure to ask your installer about specialty quick feature sprays and ceramic coating packages to keep the film even easier to care for!

High quality vinyls ensure a long lasting product that can also be safely removed. A wraps life is highly affected by the extended periods of time it is left outside in the sun causing it to fade quicker. Keeping your vehicle in the garage will allow you to make the most of your wraps life. The vehicle wrap may be removed safely between the 4 to 10 year period and will NOT affect your current paint.

Mean Wraps is located in both Johannesburg and Pretoria, we do custom wraps and so much more. Visit the website by clicking here.

A few Benefits of Using Vehicle Wrap Advertising

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Grabbing Attention

Bold, bright colors, captivating vehicle wraps make your business vehicles stand out from all the other vehicles/fleet on the road. Other passing drivers won’t pay much thought to an ordinary white vehicle on the road, but they will notice a bright and creative designed vehicle wrap. Colorful and capturing vehicle wraps are so attractive that people can’t help but engage in reading the vehicle, mainly because they have never seen it before.

Wider Audience Reach

Depending on the fleet of vehicles you own, how frequently they are on the road and what distance they travel on a daily, you can reach thousands of people per month maybe even more. Your business can reach a larger audience with a fleet of vehicles wrapped than nearly any other form of advertising. Additional, businesses obtain more clients from their vehicle wraps than their sites.

Cost Efficient

The best part about vehicle wraps are unlike billboards and newspapers that have consistent re-occurring costs for as long as you advertise with them, you can change your vehicle wrap whenever you feel the need or as often as you like for less cash. You can make an investment for next to nothing of the cost of other long term advertising marketing plans and generate results for as long as you have your vehicle wrapped.

Protects your Vehicle

Vehicle wraps help in protecting your vehicle’s body paint from scratches and dents from road litter/rubbish. Specialists are able to easily remove vehicle wraps without damaging the vehicle’s paint and body. Vehicle wraps help keep your vehicles in good condition for when you need to trade in or sell. If you want your business to stand out from the rest, a vehicle wrap is a smart investment.

At Mean Wraps branded vehicles have no limits; just about any design imaginable can be wrapped onto a vehicle. To the guys at Mean Wraps quality is the only option!